Skip to main content
Latur · Solapur, Maharashtra +91 77700 05565 skillzwaytech@gmail.com

Digital Marketing

Promote businesses online with SEO, social media, Google Ads and content marketing, using real campaigns.

  • Classroom · Online
  • 3 Months
  • 13 modules · 227 topics

Syllabus

13 modules · 227 topics

  • Key Concepts of Digital Marketing
  • Traditional Digital Marketing
  • The Opportunity of Digital Marketing
  • Characteristics of Digital Marketing
  • Implication of Digital Marketing
  • Market Research Market Reality

  • Key SEO Concepts
  • Search Results & Position
  • Benefits of Search Position
  • Stakeholders in Search
  • Mechanics of Search
  • OnPage Optimisation
  • The SEO Process
  • Customer Insights
  • Analysis & Review
  • Keyword Research & Selection
  • Content Updates & Layout
  • Meta Tags
  • SEO Site Map
  • SEO Webmaster Tools
  • Off-Page Optimisation
  • Inbound Links & Link Building
  • Ranking
  • Laws & Guidelines

  • Key PPC Concepts
  • Strengths of Pay Per Click
  • Keyword Research
  • Google PPC
  • Research Tools
  • Search Campaign Process
  • Keyword Selection
  • Ad Copy
  • Landing Page
  • Targeting
  • Budgets
  • Scheduling
  • Display Networks
  • Ad Centre
  • Campaign Management
  • Conversion Tracking
  • Conversion Metrics: CPA, CTR
  • Bidding
  • Analytics
  • Laws & Guidelines

  • Key Email Marketing Concepts
  • Campaign Process
  • Online Data Capture
  • Offline Data Capture
  • Segmentation
  • Email Design
  • User Behaviour
  • User Characteristics
  • Email Copy
  • Email Structure
  • Email Delivery
  • Email Systems
  • Filtering
  • Scheduling
  • Measurement
  • Key Terms & Metrics
  • Split Testing
  • Laws & Guidelines

  • Key Digital Display Concepts
  • Benefits of Digital Display
  • Challenges of Digital Display
  • Business Value
  • Running Effective Ads
  • Ad Formats
  • Ad Features
  • Ad Display Frequency
  • Campaign Planning
  • Campaign Steps
  • Target Audience
  • Campaign Objectives
  • Campaign Budget
  • Creative Formats
  • Targeting
  • Tracking your Campaign
  • Optimising the Campaign
  • Laws & Guidelines

  • Key Social Media Concepts
  • Social Media Goals
  • Setting Goals & Priorities
  • Facebook Set Up
  • Facebook Privacy
  • Facebook Business Page
  • Twitter Set Up
  • Twitter Profile
  • Twitter Engagement
  • LinkedIn Set up
  • LinkedIn Profile
  • Building Connections
  • LinkedIn Engagement
  • LinkedIn Company Page
  • Google + Set Up
  • Google+ Engagement
  • Google + Brand Page
  • YouTube Search
  • YouTube Set Up
  • YouTube Channels
  • YouTube Engagement

  • Implementing Social
  • New Social Challenges
  • Listening First
  • The Quality Scale
  • Facebook
  • Landing Page
  • Facebook Promotions
  • Facebook Offers
  • Facebook Events
  • Promote an Event
  • Event Followup
  • Facebook Places
  • Facebook Advertising
  • Sponsored Stories
  • Goals &Targeting
  • Scheduling & Delivery
  • Facebook Platform
  • Apps & Plugins
  • Facebook Groups
  • Page Insights
  • LinkedIn Groups
  • LinkedIn Job Search
  • LinkedIn Advertising
  • Promoted Tweets
  • Promoted Twitter Accounts
  • KPI Measures
  • Analytics
  • Third Party Apps
  • Reporting

  • Social Media Dashboard
  • Connecting different Social Networking site with SMMT
  • SMMT Connection with Social Media
  • Analysis for SMMT
  • Hootsuite
  • Buffer
  • Ifttt
  • Tweepi
  • Socialflow
  • Sproutsocial
  • Socialbro
  • Social Media Analytics
  • social media metrics
  • real time customer targeting
  • sentiment analysis
  • competitor tracking
  • Socialoomph
  • Tweetdeck

  • Website Loading Time
  • XML Sitemap
  • HTML Sitemap
  • Canonical Implementation
  • Redirection Codes
  • .htaccess file Implementation
  • What is Domain Authority?
  • How to Increase Domain Authority
  • Alexa Ranking PR
  • Linking
  • Backlink Type
  • Dofollow
  • Nofollow
  • Authority What is Page?
  • Page Rank
  • What is Page Rank?
  • How to increase Page Rank

  • Key Mobile Marketing Concepts
  • Trends in Mobile
  • Opportunities & Risks
  • Mobile Devices
  • SMS Content
  • SMS Strategy
  • Mobile Advertising
  • Mobile Optimised Websites
  • Mobile Apps
  • Attributes of Effective Apps
  • DMI 6 Steps Process for Mobile Apps
  • Proximity Marketing
  • Bluetooth
  • QR Codes
  • Mobile Coupons & Ticketing
  • Implementation
  • Strategic Steps
  • Marketing Goals
  • Review & Testing
  • Key Trends
  • Social Media Channels
  • Law & Guidelines

  • Key Analytics Concepts
  • Goal Setup
  • Account Setup
  • Analytics Code
  • Analytics Profiles
  • Goal Configuration & Funnels
  • Dashboard
  • Technology
  • Advertising
  • Adwords Campaigns
  • Traffic Sources
  • Scheduling & Delivery
  • Bounce Rate
  • Site Search
  • Events
  • Conversions
  • eCommerce
  • Reporting
  • Real Time Reporting
  • Intelligence Reporting
  • Customised Reporting

  • What is Blog
  • How it works
  • Different Blogging platform
  • setup blogging platform
  • Register for Free URL
  • Setup Account
  • How to Add Pages
  • How to Add Posts
  • How to Add Images
  • How to Add Keywords
  • Setup Analytics tool for portal

  • Need of Local Business
  • Signup with Gmail
  • Set Up Account
  • Register with GMT
  • Add Business
  • Request for Verification
  • How to Add Post in GMT
  • Reviews Reply

Upcoming batches

The next batch is being scheduled

Leave your details and we will call you as soon as the next start date and timings are confirmed.

Get notified
Graphic Design

Related courses

All Graphic Design courses

CorelDRAW

Duration1 Month

Design logos, banners, brochures and print-ready graphics in CorelDRAW.

View details
Chat on WhatsApp